Study On Development Of Ecotourism In Qingzhou City

With the development of industry， the comprehensive national strength has beencontinuously improved， the survival conditions are improving， various service facilities aremore complete with rapid development of the tourism industry. In the country for thedevelopment of the tourism industry， to meet the market demand， the extensivedevelopment model in the development process， following the same pattern makes manytravel patterns， and even causes the tourism resources atrophy. The ecological tourism isbrought into being，because traditional tourism can’t meet the times require. To prospect thedevelopment of ecotourism， research on the definition of ecotourism theory would be theimminent. There are great and far-reaching significance for the sustainable development oftourist industry.Based on literature data collection and practice of ecological tourism， this paperanalyzes the theory and practice of ecological tourism in china. Starting from the developmentof the concept of ecological tourism， analyzes the theoretical basis of ecological tourism. Itmakes the theoretical basis for the study on the management mode of ecological tourism type.On the basis，makes a detailed analysis of the ecological tourism SWOT in Qingzhou.Putforward the countermeasures and suggestions for the sustainable development of ecotourismin Qingzhou.The full text is divided into six parts:The first part is the introduction， which maintains the background， purpose andsignificance， research content， research technique route and so on. At the same time，itsummarizes the necessity of ecological tourism research and research methods.The second part starts from the perspective of the concept of ecological tourism，combined with the characteristics of the structural function of ecological tourism， analyzes the ecological tourism theoretical system including tourism， tourism ecology， cityplanning， tourism sociology， economics of tourism.The third part summarizes some aspects that general situation of the tourismdevelopment, ecological tourism development planning and layout, ecological tourismbusiness model and ecological tourism development of Qingzhou city. On the basis, analyzesand compares river ecological tourist resort, cloud gate mountain ecological culture touristresort, persimmon ditch of Qingzhou and the east valley agricultural ecological sightseeingpark. At last, ecological tourism development present situation of QingZhou was summarized.The fourth part analyzes advantages and disadvantages of Qingzhou tourism industry，and summarizes the challenges and opportunities of development of Qingzhou tourism. Makea clear understanding of the tourism industry in Qingzhou.The fifth part puts forward the countermeasures and suggestions for the sustainabledevelopment of ecotourism in Qingzhou.(1)Strengthen the scientific research in order toprotect the ecological environment;(2) Strengthen the ecological tourism talents cultivationand capital introduction of Qingzhou，build characteristics of ecotourism and culture brand.(3)Build Qingzhou characteristics of ecological tourism and climax culture brand of Qingzhou;(4)Strengthen the supervision and administration of tourism, practice production safetyresponsibility;(5) Enhance the service consciousness and upgrade the execution of officework;(6)Improve tourism service reception system with training key travel agency.The sixth part puts forward the prospects for the development of ecological tourism inQingzhou.