Analysis Rural Tourism In Qingzhou Province Based On Stakeholders With SWOT

In recent years,with the country's attention to "three agriculture", the rapid economic development and the increasing pressure of working and life,Urban population began to seek for a quiet way of life to return to natural.In our country,rural tourism are developing rapidly.There are so many successful examples,such as Five Golden Flowers in ChenDu, XiDi and Hong ancient villages and so on.The type of rural tourism are varied. Some of rural tourism depends on owning good natural resources or ancient heritage,alse some depends on the development needs of local residents or government.Because of the limitations of rural tourism's areas,the person who working for rural tourism are lack for management experiences,what makes rural tourism in our country be under a lot of obstacles.But currently rural tourism is still a good way which can be solved the problem of agriculture.According to the theory of lifecycle, the different characteristics in tourist development stages , we can judge in life cycle stages.This paper selects the Shandong province,Qingzhou city as the research object and analyzed its lifecycle stages.According to the tourist stakeholder theory,this paper finds out its core stakeholders and non-core stakeholders, and analyzes different stakeholders'role in rural tourism development process .Based on SWOT method, this paper analyzes the strengths, weaknesses, opportunities and challenges of rural tourism in Qingzhou city ,and put forward some targeted suggestions.