The Study Of Sichuan Hui Chun Tang Chain Pharmacist Co. Ltd., Enterprise Competitiveness Evolution

This thesis holds that the competitiveness of enterprises can change, competitiveadvantage is not once formed and keeps still, but it is in the short term and long termequilibrium state of evolution. Enterprise’s competitive ability can be changed andenterprise’s competitive advantage can’t last for ever once it is founded. As a ball on aslope, the enterprise’s competitive advantage will decline without a lasting push power.Therefore, the enterprise’s competitive ability can be looked as the continued developedability that can help the enterprise gain the long time profit rate above the whole marketin dynamic competitive environments. Enterprise’s quality and its competitive velocityare the main parameters that make up enterprise’s dynamic competitive ability, theycondition each other and influence each other. One hand, they are inverse proportion inparticular environments, the other hand; they have the relative complement each other.So, we should link all the dynamic parameters together.The evolution of the competitiveness of enterprises must be in a certain drivemechanism to be effective implementation, and is not an active spontaneous process;internal and external power mechanism of the joint action constitutes the enterprisecompetitive power system evolution. Internal and external power mechanism influenceeach other, mutual penetration, both can be dispensed with the other one, they constitutethe power system of enterprise competitive evolution, external dynamic mechanismplay a role through the internal dynamic mechanism, they play a role together, promoteall aspects of innovation of the enterprise, and eventually become the source ofenterprise competitiveness evolution.As a typical medium-sized private family enterprise, Sichuan Hui Chun Tang chainpharmacist co., ltd has obtained a rapid development after the course of twenty years; itis the typical cases of the study of private enterprises competitiveness. In this paper, theevolution of enterprise competitiveness theory is used to analysis Hui Chun Tangpharmaceutical enterprise competitiveness evolution, at the same time, put forwardthrough a variety of ways to enhance the private enterprise dynamic competition abilityto make further investigation, such as constantly perfect family business model, appropriate choice of the development of the company scale, change the competitivemode, for reasonable financing environment, and so on.