Tourism E-commerce Research Based On The Consumer Behavier Perspective

With the booming tourism industry and the extensive application of networkinformation technology, a virtual tourism market relying on the Internet has been formed.Tourism industry is less involved in physical transportation. It is one of the mostsuitable industries for online business. Tourism e-commerce companies has emerged anddeveloped rapidly at home and abroad. It is changing the operation mode of the tourismindustry at an unprecedented speed.With the application and development of network information, particularly Web2.0,lots of popularity and use of personal computers, tablet PCs, smart phones and many otherelectronic products, tourists’ motivation, decision-making processes and other behaviorschange a lot. Behavior patterns of consumers changes from the traditional AIDMA model toAISAS gradually with distinct characteristics of Internet. Improvement or innovation oftourism e-commerce according to consumer behavior characteristics and its regular patternwill be more conducive to tourism businesses to meet consumer’s demands, and promotethe development of tourism e-commerce.This article is going to research and explore the tourism e-commerce based onconsumer behavior perspective from the pre-trade, trading and post-trade, combined with acase study of Chonshon Travel Network, summed up the new ideas for tourisme-commerce’ improvement and innovations, and provide a reference for tourism enterprises.