Business Value Research Of Mobilephone Informational Application Based On Cloud Computing

The mobile smart terminal have begun to explosive growth due to The high-speed development of the mobile Internet in the world, smart phones become the mainstream of mobile intelligent terminal because of3G wireless network communication services around the world. Global sales of smart phones suddenly fly to soar. In2010, added27.8million smartphone users in our country,2011is a sharp increase of74million smart phone users, Domestic smart mobile Internet users reached330million ended February2013, accounted for a total of79.0%of mobile phone Internet users.. The driving force of the rapid growth of the smart phone market one is the rapid development of technology of networks, systems, chips, storage, display screen, the other is the platform for mobile Internet which gathered mobile social networking, mobile office, mobile payment, mobile multimedia. Smartphone battery life and portability have reached the limit as the people’s needs increase in intelligent machines processing power, storage space, the screen display. But cloud computing can help break through the bottleneck.Cloud computing has begun to lead the trends of today’s IT industry since Google CEO put forward the business concept of cloud computing. Major IT and Internet companies have started to layout their own cloud computing platform to expand their market. Cloud computing provide IT capabilities as a service such as computing power, storage space, development platform. It integrates different modes of data resource pool, affords convenient and open access and management interface to the customers through Ubiquitous network. These features just to solve the problems encountered in the development of intelligent machines.This article find the problems in the intelligent mobile phone development process through conducting a comprehensive analysis summarizes key technology and business model of cloud computing and characteristics of today’s mobile phone market of mobile information and development status. And analysis the business needs of cloud computing based on cloud computing technology advantage in the mobile phone manufacturers and R&D platform and today’s Smartphone users demand characteristics. In the end, analyze Cloud-based mobile phone market based on the value network, and finally made a business model, concluded, Give clear recommendations on the future development.