| China’s clothing industry ten years, especially foreign trade industry has make a spurt of progress of development. The advent of the era of the perceptual consumption followed, consumers not only consider clothing itself, more important concept, the meaning of the brand of the products. This topic briefly summarized first layout and current situation of the development of garment industry in China, to introduce the product design concept, product design and concept analysis and study of principles, product image connotation, cognitive process, product, culture and so on a series of problems.Nowadays, foreign trade clothing enterprises in China account for a large proportion of clothing in the field, with the development of Global trade, the world garment industry has begun to competition, in the same industry chain. However, China’s garment industry is facing a lack of brand awareness, the design concept is a design team is not mature enough. At present, many of our engaged in foreign trade clothing production enterprises, but most enterprises engaged in processing and manufacturing, as the "foreign" brand service, is lack of own brand culture and management mode of operation, these problems have affected the development of China’s foreign trade clothing enterprise, is not conducive to the establishment of our unique, with Chinese elements clothing brand. The topic will be in-depth analysis of the overall size of the domestic garment enterprises, foreign trade clothing enterprises accounted for the proportion of in-depth study. The composition of foreign trade clothing enterprises, product characteristics, research on the export direction, combined with a large number of data are collected to contrast research, obtains our country clothing foreign trade enterprises to the future path of development, and in-depth research of some foreign trade clothing collar development army enterprise, business model and other information, provide a theoretical basis and reference guide for the future development of many foreign trade enterprises. Through analysis and research, a series of draws the conclusion:foreign trade clothing enterprise development "Sambo" design, branding, corporate culture. The development of foreign trade clothing industry eventually cannot do without design unique, internationally renowned brand awareness and combining with the Chinese national culture connotation of enterprise. |
