About The Developing Plan&Operating Guarantee Of XX Foreign Trade Clothing Enterprise

Developing international marketing for garment export enterprises is not only therequirements of exporting apparel products, but also to promote the enterprise competitiveadvantage and sustainable development with inevitability.Combining with the international marketing ability, XX foreign trade clothingenterprise should actively search the right segmentations as the target international market.Those segmentations are to be found lack of needs or with lower degree satisfaction, orwith larger developing space, and more opportunities for market. XX foreign trade clothingenterprise should concentrate on the needs and aspirations of the target market, with whichto improve the specification, variety, quality and other characteristics of the existingproducts, and to adjust the prices, sales channels, and promotions. XX foreign tradeclothing enterprise also should distribute the resources rationally for the sake of increasingsales efficiency.Here we first introduce the theories about international marketing development andSWOT analysis. Based on the case of XX foreign trade clothing enterprise, this easy laysout not only the pattern of international marketing development on target market, product,price, place and promotion, and also the operation guarantee on organization, technic, HRand controlling.