The Promotion Strategy Study On Shenzhen Huntkey Corporation Customer Satisfaction Degree

The traditional domestic power manufacturing industry has been threatened by foreign and Taiwan power plants.Besides,due to the low threshold of power supply industry,the new power suppliers should not be underestimated.Nowadays,the power manufacturing industry has gradually changed from the price war to the multi-factors consideration of the product,price,service and so on.The supply relationship in the power industry is becoming increasingly complex from the previous common business relationship to strategic alliance.At the same time,the change of relationship between buyers and sellers also indicates that customer resources have become an important chips for competition among enterprises.How to use products,prices,services and other factors to compete for high quality customer resources has been on the agenda of the enterprise.Based on this,the enterprise takes "customer" as the center,advocates the service principle of "customer first" and promotes the target of "customer satisfaction" in an all-round way.According to high rate of customer complaints and low customer satisfaction degree as the background,the thesis combines with the concept of customer satisfaction,customer relationship,customer loyalty and customer satisfaction evaluation model theory.Firstly,choose the customer satisfaction model--American customer satisfaction index(ACSI)as research tools for Shenzhen Huntkey.Secondly,design the third grade indicators(corresponding of the second grade indicators)which based on the analytic hierarchy process(AHP).The questionnaire is specifically designed two times according to the NPS index and ACSI structural variables.Furthermore,after analyzing the questionnaire results of key accounts and channel DIY customers of Shenzhen Huntkey,then put forward the strategies concretely to improve the overall customer satisfaction based on 4R marketing theory analysis which focus on the improvement of customer complaints,perceived quality,perceived value and the current environment and actual operation situation of Shenzhen Huntkey.Finally,further put forward the measures for the implementation of security safeguard according to the proposed strategies.