Analysis Of Emerging Technology Enterprise’s Path To Achieve Economies Of Scale

Since the late20th century, the rapid development of information technology, theimpact of new technology in the Internet as representative of the new economicenvironment has changed, and continues to constantly changing our society into theinformation technology and knowledge economy is characterized by new era. Growingup in the new economy as the core of modern information technology companies inChina, Alibaba is particularly eye-catching. Alibaba such as how emergingtechnologies are developed into today’s business world’s leading e-commerce company,whether economies of scale like that to win in the traditional industrial society, in thenew economic context of economies of scale connotation is changed, itsimplementation process and the path is what this article tries to give an answer.This thesis has analyzed the growing question of emerging technical enterprise s,especially proposed the concept-economies of scale of the emerging technicalenterprises on which is based the brand, the dynamic economies of scale, and has giventhe inferential reasoning of its forming process. Then, this thesis has given caseanalysis in view of forming process of economies of scale of emerging technicalenterprise s Alibaba. A detailed analysis of its existence and economies of scaleformation. That is, first through a lot of sales and marketing of inputs and other specialoffers and effectively meet customer needs functional products and services, buildbrand culture and social responsibility, to achieve the branding process Alibaba inspireprofound emotional response customers to build starting with the product and thus theideal emotional connection between brands, dominate the market, forming barriers toentry; then build e-commerce ecological value chain. Summed up the emergingtechnology companies economies of scale formation path.