| Along with rapid booming development of China’s economy, Chinese people’s living standard has been improved; due to the national audience awareness and the constantly upgrades of consumption structure, the consuming demands of the Cultural and Entertaining industries into higher level. Instead of accepting simply ads and traditional one-way propagation marketing models, consumers start looking for personal trial experience before paying their services or products. However, because of the overproduction and aggressively homogeneous competitions in the market, companies must establish a unique brand image to enhance customers’loyalty, in order to gain enterprise a lasting and stable development.In this paper, the main points are business large-scale activity and enterprise brand. It will point out the large-scale activities of enterprises with the relevant interest groups to integrate aggregation; show the company’s products and cultural; and satisfy interactive experience requirements of audience. Through to a common theme to promote corporate marketing and communication, combining with the main dimensions of the corporate brand confirm that corporate activities can enhance the corporate brand. This article studies GuDingXiang investment group co., ltd which involves the Fourth agricultural products show fair to promote its brand image as example, confirming that business activities through integrated interests demand, strengthening information, deepening and expanding media communication, eventually blending in the enterprise marketing can contribute to the promotion of enterprise brand. And based on the activity of GuangXi GuDingXiang investment group co., ltd, it is found that this group ignores marketing. And there are some problems in business activity of our country. There are some reasons and countermeasures for these problems. And it may hopefully contribute to the improvement of enterprise brand image and the development direction of the business activity in our country. |
PDF Full Text Request