Research On Alibaba’s Brand Value Evaluation

With the rapid rise of C hina’s economic strength,the increasingly perfect corporat e system and the continuous expansion of capital markets,mergers and acquisitions be tween enterprises growing,but in this context,C hina’s enterprise mergers and acquisit ions in the evaluation of brand assets still exist a lot of similar in the assessment of the environment needs to be optimized,the assessment method and the assessment of the environment is not perfect and other issues continue to improve.Therefore,from t he practical point of view,the study of enterprise brand equity is valuable.From this point of view,this article will be Alibaba since 2015,the value of brand equity valu ation,for example,elaborated a more detailed discussion.This paper begins with the background of the evaluation of the value of the bran d equity valuation of the enterprise,followed by research and description of the rele vant concepts and theories.Secondly,the case description is made,and the most appr opriate evaluation method of the brand equity valuation is selected in the many evalua tion methods.The brand value of Alibaba to carry out the assessment,and on this ba sis,derived case revelation.Based on the status quo of C hina’s brand equity valuation,this paper will use the British product evaluation model to evaluate the value o f Ali baba’s brand equity in 2015,in order to optimize the management of brand assets of enterprises and enhance the use efficiency of assets.In the end,this paper will draw the relevant conclusions of the evaluation of the value of the brand value of the en terprise based on the effect of the valuation of the brand value of the brand,and put forward some construction from the aspects of strengthening the management of the brand assets of the enterprise and the reasonable choice of the value evaluation meth od of the brand value of the enterprise Sexual advice and advice.