The Research On The Network Layout And Development Of Strategy Of Hu Nan Rural Express Industry

The promulgation and implementation of the New Postal Law has brought an opportunity for the development of express industry. At present, with the development of Hunan rural express industry being in its primary stage and the layout of rural express network being in enlightenment stage, establishing efficient channel of express distribution network is practically significant for the development of Hunan rural market. The premise of establishing rural delivery network is to optimize both the rural express node layout and distribution center location, with the least amount of resources to meet the needs of the coverage greatly. The main contents of this paper are as follows.The current situation of Hunan rural express is discussed and factors which influence Hunan rural express are put forward in the paper. Express demand of agricultural production, express demand of agricultural products in electronic commerce and express demand of rural retail spending are analyzed. The limitations to the demand of Hunan countryside express are advanced and analyzed in this paper.A network layout of Hunan rural express is made according to the given location principles, steps and methods, by fully considering the transportation distance, transportation costs, storage costs and other factors. With the principle of minimizing distance between alternative distribution center and rural Express service point, the method of setting covering model of Hunan rural area is adopted with a minimum number of express distribution network covering all the express nodes to locate express distribution centers. The method of Wolf is used to minimize the total cost of the entire express network, with the distribution center and rural Express service fee as the critical point. The best solution of express node layout and site selection is received when the storage costs are down, critical point rise, which achieves the goal of optimizing the network layout of rural express distribution. Taking Anxiang county in Hunan province for an example and combining the above two express network locations, an express network layout is made in this paper.The strategy of Hunan rural express market analysis is further advanced in depth, and five aspects about promoting strategy are put forward. It provides important reference basis to optimize Hunan rural Courier network layout and reduce the total delivery cost.The modes of Hunan rural Courier network layout according to results of the research can be:firstly,the country express network layout mode with large express enterprises as the leading;secondly,the allied network layout mode between express companies and large chain commercial enterprises;thirdly,the network mode that the government leading, express delivery enterprises participating in.