Design And Implementation Of Heilongjiang Tobacco Corporation Network Marketing Program

In the past31years, the tobacco industry marketing model turned upsidedown. The essence of marketing model is still the traditional sense of thecommodity marketing model in the twenty-eight years before. This marketingmodel is an indelible contribution to the tobacco industry.However,in thebackground of the concept of network marketing and the level of tobaccoindustry information have been developed,the new cooperation requirementsbetween industrial, commercial and retailers came into being. NetworkMarketing both meet the expanding marketing channels, enhance retailersatisfaction, enhance the commercial core competitiveness of enterprises, and tomeet cigarette marketing and the future direction of development of the Internet.The network marketing model of tobacco with interactivity, customizability acollaborative features ready to come out.In this paper, we made a full study on the Heilongjiang provincial tobaccocompany profile and brand development strategy. Dissect the traditionalmarketing model objectively. For the company marketing the status quo, it isnecessary and important that implementation of network marketing in HeiLongjiang tobacco corporation from the characteristics and advantages ofnetwork marketing.And made a discussion in details about the feasibility of theimplementation of network marketing in the policy level, the demand level, basiclevel.In this dissertation, we designed the various elements of network marketingprogram based on analysis of the necessity and feasibility of the demonstrationnetwork marketing. At the same time, in terms of the implementation of theprogram, we made the whole process of the implementation steps and solved theproblems of network marketing program implementation in this paper. Inaddition, this paper also discussed the industrial and commercial cooperative, team building, Marketing Innovation. At last, we made the explanation ofprogram design and implementation of the entire process of network marketingusing the instance informative.This paper argues that, it is feasible that using the ideological method and thespecific operational methods in this paper to implement network marketing inHei Longjiang tobacco corporation. And practice has proved that theimplementation of good results after practical use.