Andre·gorz’S Critical Theory Of Consumption Alienation

In the mid twentieth Century, the capitalist economy high speed development,but a series of problems have appeared in the capitalist countries, especially theecological problems especially. Various kinds of frequent natural disasters, diseaserampant, these are the relationship between human beings and the living environmentof increasingly dissonant. So, what caused the ecological crisis, which leads to thenatural revenge on the humans? This is the western doctrine of Marx scholars havebeen trying to explore the problem. Gorz who is one of the most importantrepresentatives of ecology of the Marx doctrine, he combines the era background,keen observation that although after the Second World War was the rapid economicdevelopment, but the development is based on the destruction of the naturalfoundation, and in the capitalist society, although the worker’s material life hasimproved, but they did not escape exploited by capitalists who, even in terms ofconsumption, they are capitalist exploitation by the alienation of consumption meansmore severe, they as human nature has begun to decline, these details are triggereddeep thoughts on Gorz, after a lot of research, he pointed out that the mostfundamental reason pierce to the heart of the matter of capitalist alienation ofconsumption is capitalism system.This thesis on the basis of domestic and foreign scholars on Andre﹒Gorz consumption alienation criticism theory, starting from the Gorz’ critical theoryof historical background of consumption alienation, Analysis of the reality basisof Gorz’s consumption alienation criticism andthought origin, the seriousconsequences of the connotation of consumption alienation criticism and producedelaborate. Observing from the microscopic aspect of capitalist society, and then inferthe capitalist private ownership is the root of all evils. Gorz combined with hisbourgeois background, keenly observed in real consumption activities of capitalistsociety is far away from people’s life, consumption lost the nature of its true, nowpurchase activities are blind pursuit of high consumption alienation products. Peoplelost their the main position in consumption, while become the commodity accessories.This paper focuses on the influence of Gorz to discuss the consumption alienation tomankind, including the human loss, distorted values, the concept of happinessoccupied and survival environment worsening and so on, these for the present stage ofour country advocates "beautiful China","ecological civilization" and other policycombined, has the very important reference value. Combining the current situation ofresearch on the ecology of the Marx doctrine, the basic national conditions and thepresent stage of our country harmonious society advocates of sustainable development,the author tries to comb the theoretical significance of Gorz’s critical theory ofconsumption alienation and realistic value, Gorz’s consumption alienation criticismdevelop Marx’s criticism, the criticism perspective from macro aspect to themicrocosmic aspect. Gorz puts forward the mode of economic development to respectthe nature, to break the "more is better" mode of production and consumption concept, proposed to save, practical, the pursuit of quality rather than quantity of consumptionconcept. In the view of happiness establishment aspect, Gorz pointed out, in order tocivilization and the progress of human beings, human beings should create morewealth, but must give up consumption equal to happiness money worship thought,human happiness should be in the labor to get. Consumption as the seconddistribution means resource, should put the capital to most people in the bottomsociety needs, rather than being Capitalists shift, as they exploit the toiling massesway. Spare time more and more workers disposable, and not the pursuit of "falseconsumption" brings happiness, this is the capitalist society development direction ofrationality, the fundamental driving force is the development of capitalist society,otherwise only to decline until the demise of capitalist society. Gorz’s consumptionalienation criticism have important reference value to the harmonious construction ofour country, at present, our country is in the key period of reform and development,consumption alienation phenomenon on the rise, how to understand correctly in theconstruction of a harmonious society in our country and deal with these problems, isto ensure that we do not go close and rigid road, without going the way switch.