The Measurement And Evaluation About The Tourism Competitiveness Of The Five Northwestern Provinces

In recent years, as the rapid development of world tourism, the tourism industryhas become one of the world’s largest industry with most powerful developmentmomentum. After experiencing attractions competition, line competition and citycompetition, China’s tourism industry has entered the era of the regional competition.regional tourism competition is changing the tourism benefit structures among regions.The five provinces located in the northwestern of China: Shaanxi, Gansu, Ningxia,Qinghai, Xinjiang, have the unique advantages of developing tourism as they are oneof regions that have China’s the most enriched tourism resources. But analyzed fromthe current status of the tourism development, the contribution of the tourismresources to economic growth in these five provinces is still low. the tourismresources advantages are far from converting into tourism economic advantages. Thetourism economic efficiency is not obvious. Meanwhile, there are large gaps amongthe tourism development of the five northwestern provinces. Based on the fivenorthwestern provinces overall regional context, these uneven conflicts make the fivenorthwestern provinces in less advanced level of China’s tourism development. Also,they make the overall tourism strength gap between five northwestern provinces (eventhe whole western region) and the eastern region growing.Based on this background and the concept defining of tourism competitiveness,this paper analyzed the five northwestern provinces tourism competitiveness throughscientific analysis and evaluation of the five northwestern provinces TourismCompetitiveness current situation. Then we revealed the factors affecting tourismcompetitiveness and defined the tourism development status, strengths andweaknesses of the different subjects in order to provide scientific guidance andreference for the government tourism planning, tourism management level improving,tourism development directing and tourism development mode selecting.The paper is divided into six parts: The first part is an introduction, includingresearch background, purpose, significance, research methods, innovations anddifficulties. The second part defined the concept of competitiveness and TourismCompetitiveness and describes the basic theory of tourism competitivenesscomparison. The third part built the regional tourism industry competitiveness evaluation system mainly from the points of the tourism resources and productscompetitiveness, the tourism enterprises competitiveness, the tourism economicperformance competitiveness, the tourism infrastructure competitiveness, the tourismservices competitiveness and the tourism environment competitiveness. The fourthpart described and explained the chosen measurement methods for this article on thebasis of reviewing the commonly used indicators empowerment methods. The fifthpart measured and evaluated the five northwestern provinces’ tourism competitivenessfrom both the static cross-section data and the dynamic time-series data. The last partof the article presents enhancement path for the five northwestern provinces’ tourismcompetitiveness, and put forward the corresponding countermeasures to enhance thetourism competitiveness in Northwest China.