Study On The Development Of Shopping Tourism Of Yiwu International Trade City Of China

ChinaYiwu international commercial city was the landmarks of Yiwu for constructionof international trade city, the modernextension of commodity markets, theinternational center for small commodities, information and exhibition, and one of thelargest small commodities export base of China.It was considered as “the largestsmall commodity wholesale market” by the United Nations, the World Bank andMorgan Stanley, etc.In the current study, the development ofshopping tours in Yiwuinternational commercial city was investigated, with Yiwu international commercialcity as the core carrier of shopping tours. Based on the analysis of researchbackground, the purpose and significance of the current research was defined. Withthe consumer behavior as the principal and theory of competition, tourism sociology,anthropology and sustainable development as the guidance, the shopping toursandtheir development in Yiwu international commercial city was analyzed thoroughlyand deeply based on theconcept, connotation and characteristics of shopping tours.Moreover, the questionnaireabout the tourists’shopping behavior in Yiwuinternational commercial city was conducted based on the development situation andcharacteristics of shopping tours. Thequestionnaire was extensivelysurveyed fromthree aspects including15questions of shopper’s personal intentions, shopping toursintent and relative influencing factors.Then, statistical analysis of the recovered320validquestionnaire resultswas conducted. According to the characteristics of shoppingbehavior reflected from these questionnaires, development strategies and suggestionsfor tourism product development, market development,designing and publicity oftourism image, tourism business management, development and training of humanresource and tourist commodity developmentwere proposed. Finally, the developmentprospects in China Yiwu international commercial city was also analyzed andpredicted to contribute the pygmy effort for the healthy development and economicliftoff of China Yiwu international commercial city.