Research On The Evaluation Model And Its Application Of Tourism Enterprise’s Innovation Capacity

As the vital motivation to the national economic increase, innovation contributes to theimprovement of our nation and enterprise’s core competencies. Based on innovation capacity,the enterprise can get high-performance and competitiveness, which will be very meaningfulto the sustainable development of the enterprise. Thus, people have presented attention to itand many scholars study it with great interest and passion. Although some studies exploredthe innovation capacity’s evaluating indicator and method academically and puts forward themeasure to improve the enterprise’s innovation capacity combined with cases from differentindustries practically. Undoubtedly, most of them just study innovation capacity from thevision of the enterprise generally. To the specific enterprise, it is centered in the areas of car,energy, finance and so on. Recently, the innovation capacity of service industry has beenfavored by researchers, but there are few literature only studied on the tourism enterprise.The tourism industry has gradually become one of the national economic supportingindustries. So to study it in a creative way carries great meaning. In this time with keencompetition, the tourism enterprise has a pressing problem that how to use innovation toimprove their own competitiveness and expand the scale under the time of globalization andknowledge economy.This study can be divided into two modules. On the one hand, by absorbing variousinnovative research achievements and combining the innovation capability status quo ofChinese tourism enterprises, the thesis has built the innovation capacity evaluating indexsystem of the tourism enterprise in theory, furthermore, through emphasizing the industrialfeatures and corresponding pertinence, and the application of specific mathematical methods,the evaluation model of tourism enterprises innovation capacity was constructed. On the otherhand, based on the proposed evaluation model, a local case study was taken in one domesticrepresentative tourism enterprise. Through questionnaire and internal investigation, the indexdata was collected to evaluate and measure its innovation capacity. The measurement result isbasically fit with its physical truth, which reflected the validity and applicability of the model,and pointed out the weakness loopholes of enterprises development through influencing factoranalysis. In all, the study offers some guidance for the promotion of tourism enterprisesinnovation capacity.