Based On The Comprehensive Strength Evaluation Of China’s Travel Information Website Scoping Study Radiation

Travel agency industry main body form "four big camp", the online travel serviceproviders become important members. The travel agency industry in our country iscoming into the traditional two-way fusion with online travel development stage. As of theend of2012there are24944travel agencies in China,5.29%increase from the previousyear. Travel agency web site number increasing year by year, but tourism products of thesame type, the competition between travel agencies is very serious, in order to avoidexcessive competition between travel agencies, the travel agency website informationrange of radiation, radiation area of the travel agencies, the depth of the development oftourism products, meet the needs of tourists. In this paper, from the Angle of the travelagency website comprehensive strength to travel agency web site information radiationrange are discussed.First, this paper discusses the research background, significance, research status athome and abroad, and the use of research methods and research content. On the scope oftravel agencies and information involved in the radiation concept to explain, to thebreaking point theory, system science theory and statistical theory carding the basiccontent of theoretical analysis, providing theoretical basis for the full text and guidance.Second, according to the principles of establishing indexes, determines the indexsystem of travel agency web site, using the principal component analysis to analyze31travel agency web site, and through the method of minimum-maximum normalized tostandardized treatment of composite scores, the scores ranking after processing.Again, using the travel agency website comprehensive scores as weights, combiningthe theory of diffusion breaking point draw31travel agency in China website informationradiation range weighted Voronoi diagram and analyzed. Based on the comprehensivestrength and site information radiation incremental classification index to drawcomprehensive strength range increment strength schematic diagram, informationradiation policy guidance matrix and travel agency web site, comprehensive analysis ofradiation range travel agency web site information.Finally, in view of the travel agency website information internal and external problems in the radiation range, combined with the policy direction matrix diagram isdivided into eight major parts, puts forward some countermeasures for the development ofthe radiation range of travel agency web site information.