A Study On The IT Planning Of Great Wall Motor Company Limited

Great Wall Motor Company LTD (GWM). Is China’s largest SUV and pickup carmanufacturing company, is a large-scale automobile enterprise and in Hong Kong and themainland listed. Subordinate subsidiary company more than30, more than54000employees.According to2012results letters: GWM in2012net profit of5.708billion Yuan, revenue43.16billion, by the end of2012, the company’s total assets of42.58billion,The current auto industry growth is slow, sales into the micro-growth stage. But marketshare competition, competitors are numerous, the competitors to provide products andservices are roughly the same, or only reflects the difference is not obvious. Due to the rapidgrowth demand in recent years, automobile industry blindly expanding producing mold, has alarge surplus of production capacity, at the same time as China’s demographic dividendgradually to end, enterprise internal operating costs soared, GWM in operation andmanagement is also facing the inevitable question, forced firms to demand a more effectivebusiness management mode. Through the information means to improve customer satisfactionand customer experience, at the same time within the enterprise to reduce operating costs,increase sales, to improve enterprise’s operating profit. is the Great Wall is an importantmanagement measure. How to construct the enterprise informatization, to ensure that theinformationization construction and the enterprise’s business development strategy, is of greatsignificance for GWM.Firstly, the article introduce the informatization planning purpose, significance and thedomestic and foreign common method of enterprise information planning, analyzed andelaborated GWM of informatization planning process and methods, and puts forward theplanning and construction of some of the Great Wall now the information; Hope on GWMand other automobile enterprise informationization construction has certain referencefunction.