The Marketing Research On Multi-brands And Products For B Company

With the development of economy, China is a world factory keeps changing.Especially after the2008financial crisis, under the driving of cost increasedsignificantly in manufacturing, companies start upgrading their products and reducingtheir costs. For customers, demand is not only products and services, but also thesolutions of improving enterprise competitiveness and reduces operating costs.This report take B company of industrial product as research object，according tothe fact of B, and discuss how to manage marketing of multi-brand products. Chapter1introduced research background and purpose, researched route and structureframework; chapter2introduced related theory; Chapter3and chapter4analyzedindustrial products and related industry; chapter5introduced the marketingmanagement for multi-brand products of company B, including SWOT analysis,domestic main competitor analysis, marketing and strategies analysis andimplementation. This strategy researched through marketing channel building, teambuilding, product program, industry solution, strategic cooperation with supplies andcustomers; Chart6is the conclusion and research prospect.Combining with domestic and foreign macro-economic，this report had in-depthmarketing research according to the actual situation of the industry. B company is realcompany, named BDI (Tianjin) bearing Co., Ltd. Some of methods have achievedcertain results.Industrial-products with multi-brand is the future trend of marketing. Hope thisarticle can bring to enterprise managers some guiding suggestions.