The Multi-channel Conflict Management Of Corporation N

Sports products marketing market the intense competition of the2008Beijing Olympic Games, in the post-Olympic era the merger, reorganization of the marketing channels are performed frequently. During this process, lots of stronger become more and more powerful, while others sink. In this background, Corporation N is attracting much attention in the sustained and rapid development of the Chinese market. This paper describes a Channel Structure, Channel Conflict, and E-commerce related theory, the status and type of Corporation N. The Corporation N with reseller channel conflict and the conflict between the Corporation N Resellers are introduced at the same time. Finally comes to the conclusion of the attitude and approach taken by Corporation N face of inaction taken by the channel conflict, take the products special for innovative ways to ease the conflict, to take the initiative to set up the owned retail channels to enrich marketing channels. In this paper, the marketing of sports products have a certain referential significance.