| The concept of interface management in the nineties of last century, has experienced nearly two decades of development, management ideas and methods, there is a high strategic perspective and systematic connotation, and now is defined as a new way of management, the more aroused the attention of managers, many scholars have made a lot of research in this area. But weak in terms of fresh farm produce sales terminal interface management, the outcome is less, but also requires in-depth exploration, which makes this study has a certain value and significance.Along with our country in recent years the social improvement of living standards and health consumer consumption concept gradually universal, fresh agricultural products in the multi-channel environment, brand competition in the sale terminals are becoming increasingly fierce. How to do a good job of sales terminal interface management of fresh agricultural products that the people life be closely bound up mass rapid consumer products, has become the fresh agricultural products in China enterprises are facing a common problem. Fresh agricultural products sales terminal interface management system implementation, although its theoretical system and related tools, methods, continues the development and changes, but in China the fresh produce industry environment, the existing interface management theory has been living an important part of the management of fresh produce sales terminal interface.This paper perspects to the management of fresh farm produce sales terminal interface for the research topic based on the multi-channel, and discusses the problems of the terminal interface management of fresh farm produce sales channels, on the basis of the analysis of fresh agricultural products sales terminal interface management of the status quo. Then designed fresh agricultural products sales terminal interface management system based multi-channel and described how to make the sales terminal interface management system is effective to achieve management issues. Finally, used the method of case analysis, select the fresh egg sales terminal interface management practice of ZD Company as the example. Application the system of fresh farm produces sales terminal interface management based on the multi-channel. To enrich the theory of interface management in agricultural products sales terminal application, at the same time for fresh agricultural products in China sales terminal interface management practice for reference. |
