Ningbo Port Iron Ore Business Development Strategy

With the continued development of the national economy and accelerate the processof industrialization of our country on the increasing demand for steel production in theEast China region’s economic development trend, the port terminal handling capacity gapis still very great, especially in the steel industry, the chemical industry demand isparticularly strong for the port. Ningbo Ningbo Port field is-an important part ofZhoushan Port from Beilun, Zhenhai port, Yongjiang Port, Daxie Port,Chuanshan Port,Meishan Port, Xiangshan Port, Shipu Port composition, is a set river port, river port andharbor in one of the multi-functional,comprehensive modern deep-water port. NingboPort is the first Chinese mainland coast with10-ton and20-ton ore transshipmentterminal ports, operating ore transshipment business history of over20years, the lastcentury has been in a leading position.Based on the theory of strategic management, the first of Ningbo Port Group in theexternal environment facing transport of iron ore were analyzed, including the macroenvironment and industry environment. Macro environment analysis, respectively, of thepolitical environment, economic environment, social and technological environment areanalyzed. Then the external environment and internal environment factors for furtheranalysis. Internal and external environmental analysis, based on the breakdown of NingboPort Group’s iron ore transportation business ’s strengths and weaknesses, opportunitiesand threatens, and the SWOT analysis, survey, based on the analysis of production IFASand EFAS tables. Finally the data obtained with the analysis put forward appropriatepolicy solutions, particularly for iron ore transit base Zhoushan Port field weredemonstrated the feasibility of building and finally through the scheme comparison drawnoptimum solution...