Based On Stakeholder Theory To Study The Interaction Of Mice And Cities

In short, from the London "Crystal Palace Exposition" Expo in1851to ShanghaiExpo in2010, from1896Athens Olympic Games held the first modern OlympicGames to London in2012, we can always find a close relationship between theexhibition and the city. On the one hand, the rapid development of urbanizationprompted a qualitative change convention happen, especially for MICE city providesthe necessary conditions for development; on the other hand, the exhibition organizedfor the development of the city and has injected new vitality, and promoted thedevelopment of the exhibition.Exhibition and cities, from the date of exhibitionactivities from occurring, it is an interactive relationship.So I determined my thesis topic on the interactive relationship between MICEand the city. On the other hand, as a economic and cultural center of central China,Wuhan has good conditions for developing exhibition industry, whose level ofexhibition industry development is relatively backward, simultaneously,moreproblems exposed during the development process in Wuhan Exhibition industry,which needs more attention and research on the industry and academics. In myresearch, the theory largely fills the gap, to build a interactive model based on"interactive MICE and the city", the study providing a theoretical basis for thedevelopment of Exhibition in Wuhan.This article totally includes five aspects: Chapter I introduces the researchbackground, significance, methodology and framework; Chapter II describes thebasic theory and exhibition development situation, including the knowledge anddefining of relevant concepts,characteristic feature presentations and development ofexhibition exhibition industry at home and abroad; Chapter III is the main part of thisarticle, mainly researched the Stakeholder Theory to define the stakeholders inexhibition industry to further study the interactive mode between Exhibition and city; Chapter IV is part of empirical research, in case of Wuhan,based on the foregoingconclusions, to creat a depth analysis on the interaction between the exhibitionindustry and the city of Wuhan,to provide a theoretical basis to practice for thedevelopment of the exhibition industry in Wuhan; Chapter VI is the conclusion ofthis article, mainly for the full text of the summary, including articles innovations andshortcomings, as well as the theory of practical significance.