Study On The Development Strategy Of Entrepreneurial High-tech Enterprises

By analyzing the developing process of KH company, explore the entrepreneurial high-techenterprise development strategy model. The background is the limited factors based onChina’sentrepreneurial high-tech enterprises--technical level is not high, not strong capitalstrength, the level of production technology Co., using the resource based theory and corecompetence theory,in-depth analysis of the strategic choice of the development process ofKH company, using the"SWOT" model analysis of KH company strategy selectthe model selection, and analyzes itsadvantages and disadvantages. On the financial strategyof KH company, development strategy,production strategy, human resource strategy andmarketing strategy implementation situation analysis, and draws the development strategyof KH company. Through the research on the mode of the development strategy of KHcompany characteristics, the some parts can be summarized,that "highlight four key, arounda center, to achieve a goal of" entrepreneurial high-tech enterprise development strategymodel."Four key" is refers to the enterprise core technology route selection,marketpositioning, the construction of enterprise culture, enterprise externalenvironment controlfour key elements;"one center" refers to the core competitiveness ofenterprises; a goal is torealize the sustainable development of enterprises.