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Using The Solution Of Electronic Commerce In BAIDA Supermarket

Posted on:2015-11-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y XuFull Text:PDF
GTID:2309330422478055Subject:Business administration
Abstract/Summary:PDF Full Text Request
From a few years, the global retail industry are subject to some degree ofimpact, especially in the China, Chinese traditional old supermarket and shoppingmall has, overall domestic supermarkets, sales are down, very big however, Internetretail sales growth is very fast, clean out treasure for three consecutive years, theannual growth of one hundred percent the above,Methods through SWOT analysis and case studies combined, discusses how tobuild a traditional retail industry line. How to build e-commerce platform, through theanalysis of impact on retail enterprises on the Internet, find the development ofInternet has changed the trend of consumption, in addition, combined with thedepartment store supermarket situation of the problems encountered in combing thecurrent retail enterprises development, summed up the single product, electric shockforce, rising costs, internal transformation of the inevitable aspects, driving traditionalretail enterprises in transition to re-establish the market competitiveness.In the transformation of traditional retail business, some have started byenterprises have a certain reference value. Based on the local traditional retailenterprises--department store supermarket--for example, analysis of thetransformation of measures taken in the face of the current retail developmentchallenges, including how to build business platform, e-commerce platformconstruction, how to introduce new industry talent, how to use scientificmanagement.In the department store supermarket transformation on the basis of the analysis,this paper put forward a proposal on the traditional retail enterprise transformation.The transformation of traditional retail needs including strategic positioning, clearhow to give a retail enterprise to make strategic goal, mainly to see what the enterprise needs,some enterprises only need a companion, some enterprises need to upgrade, also some enterprisesneed to adjust strategy, in this paper will illustrate.
Keywords/Search Tags:retail, network marketing, BD supermarket, electronic commerce
PDF Full Text Request
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