Nanchang Third Construction Engineering Company International Project Business Development Strategy

Nanchang Third Construction Engineering Co., Ltd. was established in June2009, its predecessor, with more than40years of ownership by the whole nature ofthe history of Nanchang third construction company. Nanchang Rural ConstructionCommittee and the former state-owned shares in the third construction companyworkers Nanchang natural stocks and the establishment of a joint venture ownedenterprises. But its overseas branch was formally established in February2008, isnow the third Nanchang construction of a limited liability company subsidiary. Itspredecessor was the third Nanchang construction company sent a team ofconstruction management active in the international construction market. Branchwas established a short time, a weak economic foundation, are engaged inlarge-scale projects are in the form of sub-projects.Nanchang to build three international project business development so far, hasmade significant achievements in the same time faces many challenges, this paperon the status of development of the company, through field research, in-depthanalysis of Nanchang international project to build three problems in businessdevelopment, and for the company specific problems exist, specific strategies tosolve problems, we want to build three international projects in Nanchang businessDevelopment strategy provide decision-making, there is a certain reference.The main results of this study are:1) overall international project businessdevelopment trend of view, the rapid development momentum, the contract amount,and faster growth in turnover. On a regional perspective, Asia, Africa, currentlybased, South America, supplemented by reviving the Middle East, Europe andAmerica to open up " the market. From the industry side, housing construction fromthe beginning to the present fields of transportation, municipal, water conservancyand other industries.2) From the competitiveness of enterprises to analyze, build low Nanchangthree annual international turnover of enterprises and regional developmentimbalances international project business, the market share of Asia-Pacific, Africaand South America are higher than corporate and Jiangxi average enterprise market,while in other areas but its market share is lower than average. However, the annual growth rate of corporate international project business turnover in most years isabove the average international project business enterprises.3) From the study of international business development strategy projectsselected, the diamond model of international project business as the theoreticalframework, from international, governmental and enterprise levels, Nanchanginternational project to build three businesses Problems given targetedcountermeasures and suggestions.