Study On The Strategic Development Of International Business In ICBC Yingtan Branch

With the increasingly close contacts of trade and non-trade among the counties between the world,the international business of banks comes into being.International business is an activity of commercial banks carrying out in the worldwide,under the rising financial needs,perfect regulatory system,the promotion of international financial markets,the international business of commercial banks has been developed.Nowadays the development pace of of global economy and financial integration has been accelerating,foreign trade has been constantly expanding,foreign direct investment has increased substantially,and the international business' s development space of commercial banks becomes more and more expansive.Compared with traditional business,international business has incomparable business advantage.The international business' s overall risk is low,cost is low,and income is high,which is paid more and more attention by various commercial banks,and also becomes the competitive focus of commercial banks.In recent years,domestic small and medium-sized commercial banks constantly rise,the horizontal competition of state-owned banks is becoming increasingly fierce,foreign banks continuously swarm and itself has obvious international business' s traditional advantages,which bring great challenges to the international business' s development of commercial banks.ICBC is one of the world's top 500 enterprises,since 2005 shareholding reform and listing,pays attention to the integrative development of RMB and foreign currency,and has strong financial strength and global business network.It devotes itself to provide settlement,financing,fund and product mix a series of RMB and foreign currency comprehensive service for domestic enterprises.Yingtan subsidiary bank is the secondary subsidiary bank of ICBC,as a small branch of numerous commercial banks,exist common problems in the international business' s development of commercial banks and existing problems because of geographical factors.Based on the above factors,the author deeply analyzes the current international business' s situation of Yingtan subsidiary of ICBC,makes planning to international business' s development of Yingtan subsidiary bank,and enhances international business' s competitiveness.We believe it is also the theoretical needs of international business' s development of other secondary subsidiary banks.This article from strategic perspective,uses strategic management theory and tools,makes research to international business' s development strategy of Yingtan subsidiary bank of ICBC,maintains international business' s competitiveness of Yingtan subsidiary bank of ICBC,maintains the same industry's status,enhances market share and increases profit contribution.From the international business' s development situation of Yingtan subsidiary bank and the existing problems,we use development environment analysis and SWOT situation analysis to formulate international business' s development strategy of ICBC.On the basis of in-depth analysis,the author obtains the specific content,basic strategy and implementation measures of the international business' s development strategy of Yingtan subsidiary bank of ICBC.