The Strategic Research Of Hebei AL Real Estate Company

Along with the development of socialist market economy, China’s real estate industryhas entered a period of adjustment by taking compulsory measures after about a few years ofhigh rapid development. In order to maintain a sustained and rapid development of thenational economy, Government’s attitude to the real estate industry began to change and theystrengthen the policy adjustment and control to it. Besides, residents are becoming more andmore rational when they decided to buy a house no matter for investment or rigid demandreason. In such an environment, the competition structure among corporations is beginning tochange from a single comprehensive to competitive completion along with a large number ofmergers and acquisitions. Unbalanced economic structure leads to the influx of hot moneyfrom both domestic and abroad to the real estate industry. It still exists a lot of bubble in thepress of government’ policy. In the view of long-term needs and government policies toprotect people’s livelihood, there will be a real demand for the large units of housing toimprovement, small and medium size of commercial buildings, the marriage room betweenninety to sixty square meters etc. within the next few years.AL Real Estate Company is a professional residential real estate developer started upfrom education. Now it forms a group management structure after ten years development. Inthe industrial chain, it opens the design and development, real estate development, propertymanagement services, business operations and other core links and enters into a fast growthperiod. At the same time, some problems appear, such as the indistinct strategy, the uncleargovernance structure, the unbalanced management and so on. So it is the problem of how tomake AL Real Estate Company continue to develop in a high speed under the conditions offierce competition and have a competitive development strategy suitable for it. Excellentforward-looking development strategy can give companies a good guide.This article analyzes the current situation and development strategy of Al Real EstateCompany through literature analysis, comparative analysis and investigation. Combined withthe current theory of modern human resource management strategies and advanced management experience of other companies, it proposed development strategy plan andprovide a reference for the enterprise decision-makers.