Art Display Revelation-Chinese Department Store Industry Present Situation Perspective

This paper focuses on the two concepts: Department Store and Art Display Revelation.The word "Department Store" is closely related to our daily lives, while the word “ArtDisplay Revelation " may be unfamiliar to most people; but these two words, whetherfamiliar or unfamiliar, do we have the true sense of understanding? Do they have any helpon our daily lives? Through the illustration of this paper, we will be able to get the answersto these two questions.After the interpretation of these two concepts above, this paper combines these twoconcepts to obtain a core concept elaborated in this paper-Commercial Art DisplayRevelation. What is the relationship between Commercial Art Display Revelation anddevelopment of the chain department stores industry; what about the status of developmentof national and international Commerce Art Display Revelation; the specificimplementation techniques of Commercial Art Display Revelation and domesticdevelopment at this stage; this article expounds on all these questions above, and carries ona general introduction to the development of the domestic chain department stores industryat present stage combined with commodity visual marketing system (i.e. the VMD system)which is gradually advocated and approved by insides in recent years.Statistics indicate that the purchasing decisions of most consumers come from thedepartment store, and Art Display Revelation environment of the stores, commodity prices,shape, color, flavor, image of the clerk, service standards, and even the influence of otherpeople may also affect the purchasing decisions of consumers during the shopping processand make them generate the impulse purchases unconsciously. However, in Art DisplayRevelation, the commodity is the key point of performance, the exhibition is the methodheighten store atmosphere, and the store is the show stage. To provide a perfectperformance for the general consumers is to unify the commodity, the exhibition, and thestore. In this performance, show window, advertisement and other factors attract theconsumer to pay attention to the market; while the most direct response of consumer is the visual stimulation for the goods. The Relative Merit of the Commercial Art DisplayRevelation directly impacts on the numbers of shopping customers there, in other words, thesales of the department store.In China, with the sustainable growth of domestic economic strength in recent years andthe constant improvement of people’s living standards, the consumption levels of majorityhas risen to meet the increasing spiritual and cultural needs from the initial resolution ofbasic survival. The Commercial Art Display Revelation is the embodiment to meet thespiritual and cultural needs when shopping in the department store. Through the guidesfrom the store, Art Display Revelation Decoration, commercial display, lighting effects, thePOP posters, visual advertisements and so many different kinds of element forms, it aims tonot only construct the overall environment in the market, but also transmit the uniqueshopping experience to consumers in order to make them generate pleasant moods firstwhen stepping into the market, then stir their purchasing desire gradually, and affect theirpurchase decisions ultimately. Therefore, we can draw a conclusion that the performanceobjective of Commercial Art Display Revelation is to promote relation between thecommodity and consumer so as to realize increased sales finally.Now the domestic large and medium-sized chain department store and the monomershopping center have already realized the importance of the Commercial Art DisplayRevelation gradually, and started to understand the visual image as an important componentof store operation, for Commercial Art Display Revelation plays more crucial role than anyother media.