Discussion About The Function Of Clothing Display In Modern Marketing

As a new economic activity, clothing display is an important modern marketing tool and gradually become a basic form, it holds enormous potential, and it plays an important role in Chinese economic development that should not be ignored, besides, it is expected to become the new growth hot spots of Chinese economy.However, in our economy from a planned economy into a market backdrop of the times, as an imported economic form , clothing display started later than western countries. It is lack of systematic, comprehensive and in-depth research and guidance is still in its infancy. Its development mainly relies on most operators'exploration. So it can't give full play to rightful and take a lot of mistakes at this stage.Therefore, to gain a clothing display industry by leaps and bounds, it is necessary to have the relevant theoretical guidance. While industry experts and academics have deep awareness of the problem and begin to explore and analyze this new type of marketing tool. The initial economic research with a theoretical monograph about Chinese socialist market economy conditions have been successively published, but study and exposition on the clothing display is rarely seen, or limited to a particular area, lack of systematic, comprehensive and certain theoretical depth. This situation is maladjusted with China's rapid development in recent years, and it not only baffles the practice of clothing display, but also hampers the development of entire clothing industry to some extent.The paper discussed clothing display's meaning, its basic functions, history and...