Research On The A Publishing Company Competition Information Management Based On The Market Demand

The valuable competition and market information is always the key part of the surviving and expansion in the business of a company, especially the shift in the publishing house from classic publishing to digital publishing. According to the basic theories of the economics, Marketing management, strategic management and enterprise competition information management, to solve the lack of the works in publishing competition information, this paper attempts to introduce the method of market demand analysis into the system of enterprise competition information management, and systematically explores the inner factors, external factors and mechanism of affecting the market demand in publishing.Firstly, the chapter 1 tells the background and origins of this thesis, and review the previous relevant overseas and domestic literatures, and introduce the used methods of research in the end of this chapter. And this thesis tell the relevant concepts, theories about company competition information. Secondly, this paper mainly analyzes and gets the key characteristic of market in publishing. And then, this paper explores the status and existing problems of the A publishing house.Furthermore, in theory, this thesis discusses the method of publishing market demand map analysis. And systematically explores the inner factors, external factors and mechanism of affecting the market demand in publishing. So, this paper wants to count the frequency of every kinds of market demand in publishing, which could tell the trends and causes of market demand in publishing. Finally, the chapter 6 gives a solution to install the A publishing house competition information management system based on the idea of the market demand map analysis.The innovation of this paper includes:(1) Through the Counting the frequency of every kinds of market demand in publishing and displaying in the map of publishing market demand, the user could directly find the trends and tell causes of market demand in publishing.(2) The A publishing house competition information management system based on the market demand analysis, is the result of combination of theory and practice, which is suitable for project development in small and medium enterprise.