A Study On The Ethics Anomy Of Chinese Online Advertising

Since the birth of the Internet, many industries have been through the combination of the Internet to get the development. Advertising is no exception. Since the country’s first Internet advertising, China’s online advertising began to develop. The development of Internet advertising has brought a lot of opportunities, but at the same time, Internet advertising has brought many problems. Internet advertising is the combination of the advertising and network, the advertising itself has many ethical problems, coupled with the network as a free media platform, the problem is not previously experienced.Network advertising ethics has been destructed, and network advertisement anomie meets the eye everywhere. Network advertising ethics anomie is the content and form of online advertising in violation of laws and regulations, contrary to social ethics, in violation of trade rules. Ethical and moral is the cultural link to maintain a harmonious society, the laws and regulations are the most basic social rules that people should obey. While the ethical and moral, although there is no coercive force of social constraints, but higher than the laws and regulations, is to rely on the pressure of public opinion on the behavior of human behavior constraints and change. The evaluation standard of network advertisement ethics is to see an advertisement is good or bad. This type of advertising on the network are analyzed, enumerates the current network type of advertising, such as banner ads, online video advertising etc... The definition of network advertisement anomie behavior and anomie behavior of network advertising performance are discussed, including false advertising, advertising and other pornographic network anomie behavior. Finally, this paper analyzes the network advertisement anomie causes and how to change the status quo of network advertising ethics recommendations.