Anomie And Its Regulation Of Advertising Behavior From The Perspective Of Technology

In the context of the social environment,due to the lack of supervision,the collapse of the moral and ethical bottom line,and the driving of economic interests,etc.,the anomie of advertising behavior has always existed and the contradictions have become increasingly prominent.Especially at the stage where the technology and technology led the advertising ecology,on the one hand,it gave birth to the prosperity of the advertising economy and injected new growth points to the economy,but at the same time it also exposed more advertisement ethics and negative issues.How to understand the underlying mechanism and how to guide the adoption of effective measures during the period of technological differentiation is particularly important.This article focuses on the influence of digital technology on advertising communication patterns and business logic,and uses vertical timelines as hidden clues.It presents the common misconduct of advertising media and the new and complex features of new media advertising platforms.At the same time,it elaborates on the underlying reasons;by selecting typical cases to analyze the impact of economic benefits and the limitations of business models,we look at the lack of advertising audience literacy in events.Finally,in the way of responding to previous incidents,it proposes commensurate statute measures for persistent and changing advertising anomie.