Study On The Separation Of The Central People’s Broadcasting Station Kazakh Program Production

Central People’s Broadcasting Station Kazakh language radio broadcasting in1971, has gone through the course of 45 years, in this long process of growth, Kazakh language broadcast experience from its founding to across the different stages of development. In 2009, the Central People’s broadcasting station in order to adapt to the renovation of media technology, from the aspects of organization structure,operation process, the industrial layout and so on opened the road of reform, which includes two aspects, one is the level of media development strategy of new media fusion, another is on the level of system reform of broadcast separation. Kazakh language programs broadcast separation from 2003 began to sprout, then Editorial Department of National Center of the Central People’s Broadcasting Station Kazakh entrusted by the Urumqi City Kazakh culture communication company made the novel network "program. In 2012, the Central People’s Broadcasting Station Kazakh radio first launched the " declassified files ", the radio theater, the novel network " and other outsourcing program. Until 2015 established Kazakh frequency, Kazakh language programs broadcast separation was officially listed in Station’s important work schedule, Kazakh the Separation of the Programming and the Broadcasting program this year from more than a dozen years ago, a block increased to six speed.Kazakh broadcast from the trial of the market mechanism, took the lead in the the Separation of the Programming and the Broadcasting reform, for the Kazakh news media industrialization was pulled open prelusive. Now the Kazakh language radio in addition to the news and public opinion guidance of strong program, the other arts category, educational programs were the Separation of the Programming and the Broadcasting reform. This of the Kazakh radio realized society of the division of labor and specialization of production, to increase the number of programs, and promote the Kazakh language broadcasts of marketization, industrialization development, at the same time, in the era of the rise of new media to protect the Central People’sBroadcasting Kazakh language broadcast of a strong media status.Faltering Kazakh language broadcast the Separation of the Programming and the Broadcasting reform despite the remarkable achievements, but in the depth of the separation of producing and broadcasting is still difficult, the state on the Separation of the Programming and the Broadcasting introduced the policy support is insufficient,Kazakh language program trading market has not yet formed, program system for side can not guarantee the quality of the program, the lack of professional production capacity, lack of professional personnel, Central People’s Broadcasting Station Kazakh language radio program evaluation mechanism, pricing mechanism,examination and approval mechanism not perfect. In order to solve the above problems, this thesis believes that the Central People’s broadcasting station should establish scientific and standard program evaluation mechanism, making access and exit mechanism, on the separation of production and broadcasting program implement rank system, the improvement of program trading market, set up a monitoring system,so as to ensure the program bidding procurement fair. The two sides should set up an interactive mechanism to protect the program orientation and quality; program producers should actively attract joined radio host, journalism and communication science and other disciplines background has both professional known as with operation ability of professional personnel, thereby reducing program production risk,to promote the program to improve the quality.The academic study on " the Separation of the Programming and the Broadcasting " for a long time. Although the separation of production and broadcasting of most of the media is not fresh topic, but at present about the separation of production and broadcasting of existing research results are in the Chinese language media level that currently there is no for minority language media broadcast separation analysis, the Kazakh media and lack of guidance in the other minority language media the Separation of the Programming and the Broadcastingreform, and draw lessons from a meaning, can not meet the Kazakh language radio and minority language media practice demand of theoretical guidance. So in the Kazakh language radio show this particular level discussion program the Separation of the Programming and the Broadcasting there is still a lot of controversy and spark.In-depth analysis of the fledgling Kazakh language program production and broadcasting separation for is exploring the development of ethnic minority media and a faltering minority radio and TV program market, with theoretical and practical significance. Literature information on Kazakh broadcast and minority broadcasters in China at present there is no from the perspective of separation of production and broadcasting the. At present, there is no article on the Kazak minority language broadcasting or media the Separation of the Programming and the Broadcasting reform. Therefore, the the Separation of the Programming and the Broadcasting as a starting point in study of Kazakh language broadcast, of Kazakh language radio and television industry or the minority broadcasting industry the Separation of the Programming and the Broadcasting reform has some reference value.