The Research Of The Law Of Value Of Media Products

In the era of rapid development of economy and information in China, media economy has gradually become one of the most dynamic economic areas in the development of China’s national economy. With the increasing demand for all kinds of information, media products have become an indispensable part of people’s life. As the basic law of commodity economy,the law of value must be consciously used and refer to in the process of economic development. However due to the special nature of the media products themselves, so media products will have their differences with normal commodities in the process of following the law of value.With media products as the main body and the basic law of Marx’s commodity economy as the normal form, the paper analyzes the law of value of the media products. The first part is the introduction, which mainly analyzes the concepts of media products and its law of value and at the same time summarizes the study of the effect of different products on the law of value by referring to the analysis of domestic and foreign scholars on the law of value to summarize the basic content of the law of value of media products. From the perspectives of production, the second part analyzes the value formation of media products and believes that labor is the main factor of media products. The paper analyzes the labor type from four perspectives including brain power, spirit, science, and management. The value of these elements invested in the production process of media products constitute the production cost. The cost of media products not only determines the lowest economic limit of the price,but also maximizes the company’s profits. Only the investment of the production cost can have the capital to produce valuable media products. Third part is the manifestation of the value of media products, namely the price. From four aspects, the paper analyzes the price mechanism, including the characteristics of media-product price, the influence factors of media-product price, the media-product price in the new media, and the pricing strategy of media products. The forth part is the realization way of media-product value, that is, themarket. The realization of the value of media products is ultimately through the circulation of the market, because of which the value can be transferred to the hands of consumers.consumers are the main body of the realization of the value of media products. The paper expounds relvent problems from thre aspects: the characteristics of consumers of media products, the he characteristics of market of media products,and the competition of market structure.In the end, the paper summarizes the problems and strategies to the malfunction of competition of China’s market of media products. Finally, the paper summarizes the special of the value formation, expression, expression form and realization way of media products.The law of value is the basic economic law of the motion and change of all commodities. Even though the media industry has some other laws, it cannot possibly develop the economy betraying the law of value. The law of value of media products is the most basic law to promote the development of the media industry.