Design And Implementation Of Digital Marketing APP Based On IOS

This subject is from the program of the company’s internship. Through the project development of the APP which was classified as digital marketing, it has carried on the analysis and design on how to build a digital marketing APP. According to the core of the theory and the key technology the project related, Paper made analysis of the structural and the project requirement, which completed the design and the implementation of the project function, and it provides a feasible solution to the problems in the project development.The author’s main work and achievements are as follows:(1)According to the market demand, it analyzes the position and development direction of digital marketing APP in the market. According to user characteristics, business process, application scenarios and other needs, put forward the core requirements of each module, the functional requirements of each module to make use of the use case analysis.(2)From the functional requirements and technical point of view of architecture of the project were outline design, determine the overall function of the system structure and implementation framework, detailed division of the functional modules, and the design of the digital marketing client system in the case of data analysis and image data storage technology.(3) The structure module of the system is designed. From the UI interface design, the main service implementation method, logic and so on, to complete the system login registration, task hall, resource details, publishing tasks, fund management, personal center and other six modules of interface and function design and implementation, focuses on the application of MD5 in the login application, RSA Encryption Digital signature verification the Alipay secure payment in.(4) The design of cases testing on the project. According to the requirement of the test cases, it has realized the function test and performance test for the six modules:login registration details, task hall, resources, release task, fund management, and personal center, to ensure the stable operation for each version online.The project release by the enterprise certificate, and it has been on the website online for half a year. All the functions the paper referred have been launched, and the operation online is stable, so far, welcomed by the masses of users, the registered users have reached 300000, as well as the new vitality was the injected to the development of digital marketing APP.