Research On The Henan Image In CCTV "News Network"

Image area is the first impression of the outside world presented by this area, which is an important part of regional soft power. A good image of the region can promote the healthy development of all aspects. the image of the region is presented through a lot more news. This paper makes CCTV "News Network" reports in Henan as the research object, extracts 2014-2015 "Network News" reported in the relevant section of Henan, set the agenda, mimicry environment and stereotype as the theoretical basis, and the number of reports, report the theme, when reporting long studied the CCTV "news network" in many aspects of the image of Henan reported location, the report screen, reports and other sources.Through research, I summed up the CCTV "news network" in the image of Henan. At the same time, through the analysis of 2014- 2016, Henan’s government work report, summed up the Henan government official image of expectations.The objective of these images and the media image comparison and found that the political, social image and the image of the people’s livelihood look fit and high economic expectations have fit the image and image, image and image of the cultural fit low expectations, science and technology, environmental image deviation large image problem.Finally, based on the deviation problems, please try to put forward suggestions for improvement from the image of the government, the media and the public three aspects.