Research On Regional Commodity Shopping Guide Information Data Interaction Design

With economic prosperity, and prosperity of the market, the product of increasingly rich people spending more and more choice, more discerning consumer products.Option to increase consumer demand makes people turn to the special nature of demand from the general needs of the individual standard and performance in a wide range of value-oriented consumer for personalization, Chang Yang diversified consumption. From the small minority of the popular, Focus of consumption structure evolution trends so it happened.Chinese scholar Professor Huang Dan propagation of a small minority made some generalizations:"First, the content is more specialized; Second, the recipient more free, active, full of choice; Third, communicators must be more concerned with acceptance and understanding those needs; fourth, the use of’electronic paper’,’TV newspapers’and other new media to spread the pass, closing both sides, must have a high level of cultural knowledge’can be seen, with a small minority consumer groups. higher than in the " substance " of the shopping options, are more inclined to " spirit" of the meet, through the purchase of the product reached a manifestation of spiritual satisfaction and self-worth.Today, social media marketing on the Internet and the emergence of mature, so many niche consumer products were found and spread. On the social media platform, through functional blog on the topic, conversation groups function microblogging search capabilities, which are classified as aggregate information dispersed to create the conditions.The small group of rich people and expansion needs more suitable environment, and have the appropriate environment for the industry preferred, deep niche consumer products. So, whether it is for the development of creative industries, output or regional organizations, or creative enterprises, and guide consumers to discover more niche brands and products, promoting niche products and achieve even realize network integrated design, production and sales network network, the use of high-value niche cultural uniqueness and scarcity to build products for the creative industries in terms of having a positive push.Therefore, we should promote the spread of minority culture, expanding the spread of a wide range of niche channels, digestion traditional mode of information dissemination in the closed state, to mobilize the participation of a small minority of consumers to shop for finding scientific and rational way.In this paper, the development of cultural and creative industries in the background, aims to build a resource -based industries, Changning District, information, information classification is reasonable, users and enterprises to effectively interact visually guided correct product shopping guide websites. Subject to have "uniqueness " of goods SKU code as a link connecting consumers with goods, SKU codes in the area by showing a map of the location of the presentation, to provide consumers with a visual and intuitive, convenient and efficient network users goods Find ways, on the one hand to help find a niche group of consumers to purchase goods in line with expectations, on the other hand by collecting data generated by the front-end user behavior, or dynamic commodity demand trends, providing management and production reference and guidance.Firstly, starting from the commodity code of the application, by commodity management situation analysis, introduced GS1 system developed by the International Article Numbering Association, describes the form of commodity classification and coding, leads to the smallest unit of measurement commodity warehouse management-SKU code to use. It has a commodity " uniqueness", provides great convenience for the commodity procurement, sales, logistics management, financial management and the development of POS systems and MIS systems.Then, the paper describes the regional commodity maps and SKU coding in this system of relations, as well as coding on the map presentation, and based on consumer behavior, find products on the map and get product coding method.Finally, the design, layout and user-specific configuration steps, and how consumers act rationally guide to elaborate.