| With the rapid development of modern mobile Internet, the new media era is arrival, and the rise of social media and self-media, to promote media updates,all of this open up a new path for the development of news communication. Every updates in science and technology, will provide a broader space for the development of the media, at the same time it will also bring more fierce competition. So under the new media environment, it becomes a wide cocern research topic in media field that How the news media and the latest technology successful marriage. "Wechat" a rising star of the media and the "micro-propagation mode ", and how it will affect the dissemination of news, influence the reader’s way to obtain information, how to change the existing pattern of the journalism and communication become the focus of media attention.Papers to the new media environment as the background, the "CCTV news" We Chat public accounts from September to December, 2015 press release content as the research object, and through the summarey of the sources of "CCTV News" public account number, "People’s Daily" public account number and "Phoenix Net" public account number in one month,found that content push too much information in "CCTV News" public account number news dissemination, information release time is not standardized, news and information with a tendency to homogeneity, limited interactive media and other issues, for these issues, I made the following recommendations: First, to further regulate the number of the published news and the time; Second, open news sources to create a personalized news service; the third is to enhance the level of technology and the "gatekeeper" of human management integration,to strengthen public interaction platform, etc. Hoping to provide useful advice on the combination of traditional media and micro-channel, to promote the transformation of traditional media better.The paper, from the perspective of the audience and microcosmic Angle. On the one hand, pay more attention to explore the social service function of WeChat news spread, it put forward to some possibility suggestions for social software provide social services better. On the other hand, in "CCTV news" We Chat public, news release time, setting the news section as well as the audience feedback as the breakthrough point, put forward the relatively specific adjustment scheme, hoping that it can provide better help for "CCTV news" WeChat public provide better social services. |
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