Mobile Internet Era Television Program Transformation

Since entering the mobile Internet era, the communication and exchange of information has become more smooth, the contact, communication and exchange of people into a very simple thing. Based on the link cost between the mobile Internet era and people infinite approaches zero, gave birth to a new communication and information sharing and software, and thus hasten the birth of a new TV show and the audience interaction. The new pattern brought by the new technology, the change of the content of TV program brought by the new model and the change of the audience’s watching, put forward a new challenge to the television program transformation.Audience in front of the TV to stay time is greatly reduced, a large number of audience time is especially occupation of mobile Internet, how in the mobile Internet occupied today, through a variety of channels effective contact of their audiences, and belongs to own viscous, how to produce the making of TV programs, the mature TV shows how to iterate, will become in this paper mainly discusses the content.This paper will enter the era of mobile Internet, TV program transformation upgrading as the main content to be discussed, through the relationship between the development of the development of television, the audience, the audience and TV,mobile Internet era influence on TV show and the audience of TV program how to carry out the transformation. Use of a large number of actual cases. Through the comparative study, the method of survey data, focusing on the description of the in the mobile Internet era, the audience’s psychological changes and needs of the audience change,will affect the TV content production and programming style change. Through the multiple perspectives to explore the full range of the audience retained place, to seize the TV programs through what channels to contact with the audience. By extracting the audience data, analysis of the behavior of the audience, so as to achieve the ultimate goal of audience demand driven transformation and upgrading of the TV program.