CCTV Sports Channel Broadcast The World Cup Research Reported

Along with the rapid development of China’s economic development, people are not only on the level of material life, the pursuit of spiritual level also began to become more and more. Nowadays, sports with the charm of its own has been achieved the pursuit to the people the spirit level, sports also gradually in people’s daily life played will not lack of role, all types of sporting events sponsored by the professional of people’s life and spiritual luster. For example, the Olympic Games, world cup, the football five league and NBA, events are very impressive and eye-catching. With the development of science and technology and media communication technology, the way and means of information dissemination has been continuous progress, convenient and real-time media platforms are emerging, the mass media has entered the era of the whole media. In all types of sporting events broadcast coverage, with its own advantages, several generations of the development experience of traditional media, loyal user groups still plays a mainstay role, but by digital information technology based, in an interactive communication as a means of new media platform out more and more strong advantage.In our country based on the huge population with most sporting events in the audience, as our country sports broadcasting authority platform, China Central Television(CCTV) with its unique advantages become the majority of fans watching the world cup selection platform, and in order to meet the needs of the audience of fans will continue to improve the spectators, especially in the face of the impact of the Internet and new media, China Central Television station for the world cup broadcast coverage of methods and techniques are constantly changing. Television reports from the early to the development of digital technology, to mobile devices now widely used, people watch sports broadcasting means more and more, demand for information is more and more big, how to in the era of media convergence media physical than reported to the broadcast of the game, has become a major challenge encountered in the process of the development of media. Therefore, under the intense competitionenvironment, taking CCTV as an example, it is very necessary to study the present situation and the future development trend of our country’s sports broadcast coverage. This paper with the previous FIFA World Cup broadcast coverage strategy as the key research, through analysis of traditional media and new media of major sporting events comparison of them, analyzes the advantages of traditional media and new media platforms to reports of major sports events and shortages of the present. Now sports events communication efforts and means of reporting than before with a great progress, a variety of events can almost real-time attention through a variety of media, more and more audience to focus in the major sports events, but the academic circles for the media in sports broadcasting research is not deep enough, some of the recommendations put forward only superficial theory, also hope to get a glimpse of the media in the future broadcast coverage strategy may appear of innovation and change.Based on the history of the development of the number of the world cup to fully show that the radio, television, network and new media as the carrier of media coverage, has been an important factor in improving the influence of the world cup. This paper is divided into four parts to carry on the discussion, the first chapter gives a summary of the development of World Cup coverage; the second chapter mainly elaborates and analyzes the development course of the CCTV World Cup coverage; the third chapter analyzes the CCTV sports channel in the world cup broadcast reports on advantages; the fourth chapter Analysis on the innovation, the CCTV sports channel full media era in World Cup broadcast reports on the trend and direction of development, the future events reported at last, in the fifth chapter "conclusion", the author makes a corresponding summary and review of research conclusions, put forward in the broadcast newspaper insufficient also hope the prospect of CCTV sports channel broadcast coverage in the future may appear on innovation and change...