Simulationresearchofenterp Riseannuityinvestmentreturn Effect

The emergence of the Internet, especially the web2.0, the wisdom of crowds amazing highlights the new form.We can through the hundreds of people to create Web pages link to make their own judgment, can also use the network knowledge to smarter results in groups.Groups in social media, it is not mob, but a collection of a group of members with different knowledge background, they have a certain ability to question and criticize, has its own analysis, decision and action of thinking, after have a certain conditions produce collective wisdom, and this wisdom will help to promote the benign operation of human society and coordinated development.Perhaps as ancient Chinese say "one" two heads are better than, swarm intelligence not only exist in the Chinese society of modern and postmodern plays a more and more important role.At present, in the face of swarm intelligence is becoming more and more obvious in the role of social media, and the exploration and mining swarm intelligence how to influence and change people’s judgment and decision, and the wisdom of crowds is how to restrain false information transmission, is the important work need to do.This paper, first, through a lot of literature research and the method of hypothesis testing, it has been discovered that critical thinking, crowd sourcing, refute and proof of crowd, heterogeneity of crowd can restrain social media false information transmission,and the suppression effect of critical thinking and refute of crowd are stronger; secondly, through the wisdom of crowds behavior empirical research to verify these restraining factors, designing the control experiment about crowds behavior, it has been discovered that crowds’ attitude can affect truthfulness and sharing decision of person,and crowds’ attitude can restrain social media false information transmission; thirdly, based on crowd cooperation of awareness net model, from generate, develop, and die out of network public opinion, it has been discovered that different crowd have different roles and function in the process of the collaboration, and then recognize the promulgator, transmitter, rebutter, prover and so on, it provides a theoretical reference and logical thinking for restrain social media false information transmission; finally, based on the factors of collective intelligence effect on false information transmission, the wisdom of crowds behavior empirical research, and different roles and function in the process of the collaboration, putting forward to the countermeasure and suggestion for restrain social media false information transmission.