A Research On The Decentralization Of Communication Of WeChat Media

In the second decade of the 21 st century, the rise of the mobile Internet has given the rise to new ways of content production and dissemination. Meanwhile, the general reading habits have been transformed from the traditional mass media and Internet news portal to We media. We media has broken the linear model of traditional information transmission, blurred the boundary between disseminators and receivers, provided a platform for self-expression as well as dispelled the monopoly of traditional media in the information transmission. For this reason, We media has been recognized as the milestone of the decentralization.The thesis takes the We Chat media as the research object and discusses whether the statement of the communication decentralization of We Chat media is valid or not. As the main part of We Chat platform, We Chat media has gained social networking nature from We Chat and media properties from We media. As a result, the model of its information dissemination is different from neither We Chat nor We media.This paper is divided into five chapters. The first chapter is introduction, explaining the research background, meanings and methods. Chapter two is an introduction of We Chat media. The third chapter analyzes the six communication elements of We Chat media based on Lasswell’s 5W communication model, deduces the decentralized model of information dissemination of We Chat media, and explains why this model appears in terms of theory and technology.However, the information dissemination is also affected by the acquired factors. Chapter four discusses the trend of centralization of information dissemination of We Chat media in three contexts. The fifth chapter concludes that the fundamental characteristic of information dissemination of We Chat media is pan-centralization and forecasts the tendency its future development. The last part gives a summary as well as explains the limitation of the study.In the face of the ever-changing Internet environment, the iteration of We media is inevitable. Hopefully this article will make contributions to the development of We media.