Research On The Dissemination Mechanism And Propagation Characteristics Of Network Audio

Network refers to the audio content aggregation platform which through the various internet service providers the APP application network such as the Himalayan FM, litchi FM to provide the platform. It based on intelligent mobile terminal as the carrier and based on mobile phone client as platform. It through mobile internet audio to broadcast the content. It is the latest form which is made in era of the rise of new media and the trend of media combination.The thesis studies the two aspects of dissemination mechanism and propagation characteristics of network audio.Audio information transmission analysis five transmission elements in network audio transmission system through the network link, and use the Lasswell’s 5W model as the theoretical framework. It contents the communication subject analysis, content analysis, media, audience and effect analysis. The both sides of network audio transmission constitute the main body. The thesis studies the professional contents deeply and expands the contents through the UGC and PGC production mode. It creates new mobile media with Mobile Terminal as carriers to change consumers’habits, and also produces a new communication model.On the one hand, the propagation characteristics of Network audio reflects the extension of broadcast properties. It retains the advantages of sound properties and provides the more strongly associated, thus it extends the user’s listening sense. On the other hand, as a new form of media, network audio presents user-generated content and interactivity, personalization, debris and other new media properties.