The Design Research Of The User Experience Of Mobile Social APP In The Big Data Background

With the overall popularity of mobile Internet and mobile intelligent terminals, mobile social APP shows a thriving situation, but also led to the phenomenon of mobile terminal data explosion. Mobile social birth data, the user experience of data guide. When the mobile social APP version continuously changes,the market emerges more new personalized social APP, and then the user experience will become a competitive product of an invincible position in the competition.Maslow has divided human needs into five levels,from low to high order :physiological needs, security needs, social needs,esteem needs and self actualization needs. When social privations,people’s life demand stays in the lower level, as long as can achieve physiological and security needs is a good life.But,social progress and wealth accumulation makes social activities more and more important. While the rise of the mobile Internet is changing people’s social way, mobile social APP has become the home of the user’s social contact. The thesis bases on the mobile social networking app as the research object,combined with the era, industry and academic background of the extensive and in-depth research, from the point of view of the big data, human-computer interaction, user experience of mobile social networking APP for in-depth analysis. How to do with theuser as the center, from the user’s behavior data mining behind the real needs of users, to improve and enhance the mobile social APP user experience is always the focus of this paper.Article starting from the background of project involved to clarify the logic relation of the large data and user experience and the basic form of mobile social network. Secondly extracted from the Angle of theory study some relationship affect the user experience, summed up the current mobile social networking APP user experience status. From the instance analysis factors of user experience, the results showed that the user experience using data from a questionnaire,and specific in the author’s a section called "Deng Deng" on his prototype mobile social APP design in practice.