Plant Construction And Application Of Media Asset Management System Of University TV Station

The TV station of Nanchang University has accumulated a lot of precious video and audio data, including teaching, experimental equipment, scientific research, school’s development process, etc. The urgent need to be digital storage, management and application, audio and video data in good preservation and comprehensive management of teaching, scientific research and school development are of great significance. With the rapid development of computer network and multimedia technology, media asset management system, more efficient and comprehensive management and utilization of audio and video data, integration of quality courses, school news, course files, broadcast and other links, in order to promote the school teaching, information technology. Meeting the demands of school teaching and development has become an urgent issue to be solved. It is also the inevitable trend of the development of campus information.The media asset management system, comprehensive management system for media asset management (MAM) system (media assets management) is introduced for all types of video data, audio data, text, graphics and other media digital storage, inventory management, search query, non-linear material code transfer, information dissemination, and equipment and other fixed assets. The purpose of the establishment of MAM is to establish a sound system, save and manage these precious materials, and make it into best use, so as to create good economic and social benefits. A good media management system can provide a lot of helps to the TV station and other media, and bring great economic benefits at the same time.