The Issue Of Network Events And Audience Analysis

In recent years, the rapid growth of China’s Internet as an important carrier, network is more and more manifests in expression and communication. Now it has become an integral part of people’s life. With a surge of Internet users, all sorts of new ideas and new public opinion began to appear, then, all kinds of network events is being repeated.This article attempts to analyze the events in the network platform of female college students lost propagation path and the effect of the transmission. In the first chapter, the article systematically and in detail to main theories and concepts and understanding. In this part, the article emphatically discusses the characters of construction of network events issues. Similar events came blowout, labeled, the transmission way and method of diversification, the spread of the Internet becomes more and more independent platform, opinion leaders role highlight are the main features.Then, the article analyzes the media especially Internet media events in lost in female college students of agenda-setting and issues the content and characteristic of construction. On female in interactive media issues mainly probes into the interaction between media and the public, the media for the development and spread of network events.In the third chapter, the article discussed emphatically represented by lost female college students event network events and on the communication effect of female college students groups. This article mainly from the cognition, attitude and behavior. This paper attempts to analyze the reason behind the relevant findings, and try to use the related theory to understand and explain the phenomenon.On the analysis of the communication effect of the girl university students, this paper further analyses the causes of this phenomenon, and has carried on the reflection from the two aspects:the news media should enhance professionalism spirit, and audience needs to improve media literacy.