Extended Value Based On The Channelization Of The News Broke

To media, the news broke is a very important kind of news sources. Kinds of new media channels have broadened the coverage of the news broke, especially in the prosperous period of new media. This background caused me to discusses concretely on three questions about the news broke channels:From the surface, what is the real situation of the news broke channels especially in the field of the television news of people’s livelihood? Proceed from the exterior to the interior, to traditional media, is there any meaning of the broadened new media channels and investment on human and financial resources, be extended or curtailed? At the actual level, whether there is channel integration dilemma, and how to break out of it starting from the realistic context?The thesis, selecting the perspective of news production, using semi-structured interview and content analysis methods, connects the news broke and the various aspects in news production chain of case "On the Spot" to observe and study.And then I find that, new media channels have various advantages such as information transmission of multimedia,information communicated timely, more women participants and promoting civic awareness etc.,but the traditional telephone channel still occupies the dominant position of the news broke.Proceed from the exterior to the interior, expanding the new media channels also extend the value of the news broke: to news function, extending news clues, and promoting supervision by public opinion; to news perception, reforming news idea, and promoting the citizen consciousness; to news marketing, strengthening the interaction effect, and enriching the product concept. At the actual level, to break through integration dilemma of new media and traditional media channels, I also tries to put forward that constructing new media team and professional persons who broke the news may help.