Environmental Risk Issues Of The Phenomenon Of Media Stigmatized And Dynamics Research

In the human pursuit of modernity, environmental risk is always associated with human development. As reflective modern characterization, the risk is, ulrich beck, defined as a systematic process modernization itself lead to dangerous and insecurity. The emergence of environmental risk is not just a series of ecological problems caused by the development of the industrial society, the public into a state of anxiety in the "uncertainty". But because the distribution of risk are the same as the wealth logic. This will be the result of logic is caused due to the imbalance of political, economic and intellectual status under the tension, different classes, different perception of risk with different degree.In today’s China is facing from the agricultural society to industrial society, from planned economy to market economy development of the dual economic structure. In the process of transition, the social stratum differentiation. Environmental risk issues as related to the development of social stability and public interest is paid attention to by the all levels. The development of new media, makes people have to compete with the official discourse discourse platform and opinions collection and distribution center. Especially in some of the environmental risk events in recent years, the public practice of new media for news, played an important role in safeguarding rights for the people in the lower. Environmental risk communication process, is an information through a medium between the elite and the low flow process. Medium risk to the environment issue, determines the lower people with how to interpret.We found that in the spread of environmental risk discourse field, stigmatized phenomenon is very common. On the elite performance it through the media, to replacement or circumvent environmental risk issues, tried to downplay the damage environmental risk, in the cause of implicit stigma;, on the other hand, the lack of public trust to the government, the cause of folk discourse on the official discourse "confrontational interpretation", and then to the official discourse of certain concept labeling means of implementation of stigma, to seize power. In this paper, the environmental risk transmission medium in the field of stigma phenomenon as the research object, through the medium of rhetoric, discourse, and the embodiment of the ideology and the new characteristics of the new media environment environmental risk analysis, combined with recent years stigmatized in the environment risk events, the media power, the influence of the media role of media, consumerism in areas such as carried on the thorough analysis, and then discusses environmental risk transmission medium in the incentive of stigmatized.